Ratings
Rated: 4 times. Average rating 4.75
Description
The best-selling author of The Medici Effect shares strategies for maintaining a professional advantage in today's dynamic environments, citing famous examples of innovations, agreements and other strategic turning points that revitalized and advanced high-profile companies.
If you liked this, you'll probably like:
- All Marketers are Liars by Seth Godin (2005)
Books by Frans Johansson:
- The Click Moment (2012)
