Ratings
Rated: 10 times. Average rating 4.20
Description
Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
If you liked this, you'll probably like:
- The Big Short: Inside the Doomsday Machine by Michael Lewis (2011)
Books by John P. Kotter:
- Leading Change (1996)
- A Sense of Urgency (2008)
- Buy-in (2010)
- The Heart of Change (2012)
