Books by Seth Godin

All Marketers are Liars (2005)
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succ...

The Dip (2007)
The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fi...

The Icarus Deception (2012)
Argues that a certain level of risk and creativity in business are essential in the current economy,...

Linchpin (2011)
Argues that it's more essential than ever to become indispensable, and the key to being indispensabl...

V Is for Vulnerable (2012)
The author uses the style of a children's picture book to impart to adults how to treat their work a...

Poke the Box (2011)
Presents a call to action about taking initiative, embracing change, and risking failure....

Tribes (2008)
Describes how individuals can become successful leaders through passion and connection with an inter...

Purple Cow (2009)
Godin shares the secrets of creating innovative marketing approaches, explaining how to find success...

Permission Marketing (1999)
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing a...

The Big Red Fez (2002)
Identifies the guiding principles behind creating websites that satisfy visitors and keep them comin...