Ratings
Rated: 5 times. Average rating 4.60
Description
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.
Books by Seth Godin:
- All Marketers are Liars (2005)
- The Dip (2007)
- The Icarus Deception (2012)
- Linchpin (2011)
- V Is for Vulnerable (2012)
- Poke the Box (2011)
- Tribes (2008)
- Purple Cow (2009)
- Permission Marketing (1999)
- The Big Red Fez (2002)
