Ratings
Rated: 7 times. Average rating 4.71
Description
A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years into the world's most profitable automobile business.
If you liked this, you'll probably like:
- Boom, Bust, Exodus by Chad Broughton (2014)
Books by Bryce G. Hoffman:
- American Icon (2012)
