Ratings
Rated: 31 times. Average rating 4.94
Description
Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description
If you liked this, you'll probably like:
- All Marketers are Liars by Seth Godin (2005)
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Books by Michael A. Stelzner:
- Writing White Papers (2007)
