Ratings
Rated: 21 times. Average rating 4.71
Description
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
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- Freakonomics by Steven D. Levitt (2005)
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Books by Chip Heath:
- Decisive (2013)
- Switch (2010)
- Made to Stick (2007)
