Bang! 2005

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Description

The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of "out-of-the-box" strategies for creating a successful message about one's products and services. Reprint. 12,500 first printing.

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Books by Linda Kaplan Thaler:

• The Power of Nice (2006)
• The Power of Small (2009)
• Bang! (2005)