Sway 2009

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Ratings

Rated: 9 times. Average rating 3.56

Description

Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.

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Books by Ori Brafman:

• The Starfish and the Spider (2006)
• Sway (2009)
• The Chaos Imperative (2013)
• Click (2010)