Ratings
Rated: 5 times. Average rating 4.60
Description
An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.
If you liked this, you'll probably like:
- Freakonomics by Steven D. Levitt (2005)
Books by Clotaire Rapaille:
- The Culture Code (2006)
