Positioning 1986

View on Amazon

Ratings

Rated: 1 times. Average rating 5

Description

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

If you liked this, you'll probably like:

Books by Al Ries:

• Positioning: The Battle for Your Mind (2001)
• Bottom-up Marketing (1990)
• Positioning (1986)