Ratings
Rated: 2 times. Average rating 4.50
Description
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In this book, the author will help you understand the reasons behind thecurrent quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
Books by Scott McKain:
- The Collapse of Distinction (2009)
