Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Sign in to keep track of books you’ve read and want to read.
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.
Read more
Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.
In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
Liked Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One? Here’s where I’d start.
These suit anyone who liked Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. Sign in and mark a few books for picks shaped around your own taste.
-
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Shares business, marketing, nonfiction -
Can't Buy Me Like Shares business, marketing, nonfiction -
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have Shares business, marketing, nonfiction -
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Shares business, marketing, nonfiction
“People who read Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One tend to reach for these next.”
“If you want more of the same (business about technology), start with these.”
- Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing
-
Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000
-
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
-
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
