Ratings
Rated: 11 times. Average rating 3.73
Description
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
If you liked this, you'll probably like:
- Ethics for the Real World by Ronald Arthur Howard (2008)
- Enough Already! by Peter Walsh (2009)
- You Are How You Move by Ged Sumner (2009)
Books by Lynda Resnick:
- Rubies in the Orchard (2009)
