Author

Gerald Zaltman

9 books

Books

  1. How Customers Think 2003
8 more
  1. Dynamic educational change 1977
  2. Strategies for planned change 1977
  3. Innovations & organizations 1973
  4. Creating social change (Holt, Rinehart, and Winston marketing series) 1972
  5. Marketing metaphoria 2008
  6. Consumer behavior 1979
  7. Management principles for nonprofit agencies and organizations 1979
  8. Organizational buying behavior 1978

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