Author

Michael J. Silverstein

5 books

Books

  1. Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them 2003
  2. Treasure Hunt: Inside the Mind of the New Consumer 2006
  3. The $10 Trillion Prize: Captivating the Newly Affluent in China and India 2012
2 more
  1. Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market 2009
  2. Rocket: Eight Lessons to Secure Infinite Growth 2015

“If you like Michael J. Silverstein, you might like these writers too.”

  1. Seth Godin Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
  2. Harry Beckwith The Invisible Touch: The Four Keys to Modern Marketing
  3. Jeffrey W. Hayzlett The Mirror Test: Is Your Business Really Breathing?
  4. Aaron Goldman Everything I Know about Marketing I Learned from Google
  5. Chris Anderson The Long Tail: Why the Future of Business is Selling Less of More
  6. Kenneth W. Gronbach The Age Curve: How to Profit from the Coming Demographic Storm
  7. Youngme Moon Different: Escaping the Competitive Herd
  8. Bill Glazer Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising

Report a problem