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Author
Mark Dodgson
4 books
Books
Innovation: A Very Short Introduction
2010
Think, Play, Do: Innovation, Technology, and Organization
2005
2 more
The Oxford Handbook Of Innovation Management
2013
The Management of Technological Innovation: Strategy and Practice
2000
“If you like Mark Dodgson, you might like these writers too.”
Steven Johnson
Where Good Ideas Come From: The Natural History of Innovation
Joe Vitale
Inspired marketing
Tony Wright
British Politics: A Very Short Introduction
Nick Middleton
Deserts: A Very Short Introduction
Bob Stone
Successful direct marketing methods
Hugh Bowden
Alexander the Great: A Very Short Introduction
Warren J. Keegan
Global marketing
Christopher A. Bartlett
Transnational Management: Text, Cases & Readings in Cross-Border Management
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