Author

Malcolm McDonald

11 books

Books

  1. Market segmentation 1995
10 more
  1. Grokking Web Application Security 2024
  2. Marketing Plans: How to Prepare Them, How to Profit from Them
  3. MBA Marketing 2013
  4. Marketing accountability 2009
  5. Malcolm Mcdonald on Key Account Management 2017
  6. The Complete Marketer: 60 Essential Concepts for Marketing Excellence 2013
  7. Malcolm McDonald on marketing planning 2016
  8. Malcolm McDonald on Value Propositions 2018
  9. Marketing Plans for Services: A Complete Guide 2011
  10. Marketing Plan in Colour 2000

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  5. Warren J. Keegan Global marketing
  6. Christopher A. Bartlett Transnational Management: Text, Cases & Readings in Cross-Border Management
  7. Joe Vitale Inspired marketing
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