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Buyology: Truth and Lies About Why We Buy and the New Science of Desire
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
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Edward M. Hallowell
Shine: Using Brain Science to Get the Best from Your People
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Jonah Berger
Contagious: Why Things Catch On
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Jill Flynn
Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power
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The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Tom Asacker
The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
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Paco Underhill
Why We Buy: The Science of Shopping
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Stephen Potter
Theory & Practice of Gamesmanship
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