Author
Bobby Monks
3 books
Books
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Bob Stone
Successful direct marketing methods
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Warren J. Keegan
Global marketing
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Christopher A. Bartlett
Transnational Management: Text, Cases & Readings in Cross-Border Management
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Philip Kotler
Marketing places
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Gilbert A. Churchill
Marketing Research: Methodological Foundations
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Christian Grönroos
Service management and marketing
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Norman Gaither
Operations Management
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Wallace J. Hopp
Factory physics