Author

William F. Arens

5 books

Books

  1. Contemporary advertising 1993
4 more
  1. Contemporary advertising and integrated marketing communications 2013
  2. Essentials of contemporary advertising 2007
  3. Advertising 2021
  4. Loose Leaf for M 2021

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  7. John Hegarty Hegarty on Advertising
  8. Bob Levenson Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising

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