Author

Malcolm McDonald

11 books

Books

  1. Market segmentation 1995
10 more
  1. Key account management 1998
  2. Competitive marketing strategy for Europe 1994
  3. Key customers 2000
  4. Malcolm McDonald on marketing planning 2007
  5. Marketing due diligence 2006
  6. Marketing plans 1985
  7. Key Account Plans 2008
  8. e-Marketing 1999
  9. Marketing Strategy in the Digital Age 2001
  10. The marketing audit 1993

“If you like Malcolm McDonald, you might like these writers too.”

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  2. Gilbert A. Churchill Marketing Research: Methodological Foundations
  3. Roman G Hiebing The one-day marketing plan
  4. Susan Benjamin Instant marketing for almost free
  5. Christopher A. Bartlett Transnational Management: Text, Cases & Readings in Cross-Border Management
  6. Warren J. Keegan Global marketing
  7. Philip Kotler Marketing places
  8. Joe Vitale Inspired marketing

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