Why We Buy: The Science of Shopping
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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
Liked Why We Buy: The Science of Shopping? Here’s where I’d start.
These suit anyone who liked Why We Buy: The Science of Shopping. Sign in and mark a few books for picks shaped around your own taste.
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Buyology: Truth and Lies About Why We Buy and the New Science of Desire Shares business, nonfiction, marketing -
Buying In: The Secret Dialogue Between What We Buy and Who We Are Shares nonfiction, business, marketing -
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Shares business, nonfiction, psychology -
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Shares business, marketing, nonfiction
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Contagious: Why Things Catch On
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
