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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served—just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
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Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Liked Nuts!? Here’s where I’d start.
These suit anyone who liked Nuts!. Sign in and mark a few books for picks shaped around your own taste.
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The Southwest Airlines Way Shares business, leadership, aviation -
Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In Shares business, leadership, nonfiction -
It's All Politics: Winning in a World Where Hard Work and Talent Aren't Enough Shares business, leadership, nonfiction -
The Circle of Innovation: You Can't Shrink Your Way to Greatness Shares business, leadership, nonfiction
