Lost Illusions: American Cinema in the Shadow of Watergate and Vietnam, 1970-1979

The American film industry transformed itself during the 1970s: a new order emerged out of the chaos of the former studio system. A new rating system freed directors to explore serious subjects but allowed for the expansion of exploitation films as well. So while unprecedented social and political commentary emanated from the film-school-trained "New Hollywood" auteurs, the bigger change was the major studios' embrace of sensationalist content, mass advertising, and saturation booking. The methods of fringe exploitation producers became the norm.