Small Giants: Companies That Choose to Be Great Instead of Big

How maverick companies have passed up revenue growth—and focused on greatness instead Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that's an anomaly in today's environment. Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive mojo that makes them great. He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre. For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.