When Hollywood Had a King When Hollywood Had a King When Hollywood Had a King
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In "When Hollywood Had a King, " the distinguished journalist Connie Bruck tells the sweeping story of MCA and its brilliant leader, a man who transformed the entertainment industry-businessman, politician, tactician, and visionary Lew Wasserman. The Music Corporation of America was founded in Chicago in 1924 by Dr. Jules Stein, an ophthalmologist with a gift for bookingbands. Twelve years later, Stein moved his operations west to Beverly Hills and hired Lew Wasserman. From his meager beginnings as a movie-theater usher in Cleveland, Wasserman ultimately ascended to the post of presidentof MCA, and the company became the most powerful force in Hollywood, regarded with a mixture of fear and awe.
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In his signature black suit and black knit tie, Was-serman took Hollywood by storm. Heshifted the balance of power from the studios-which had seven-year contractual strangleholds on the stars—to the talent, who became profit partners. When an antitrust suit forced MCA'sevolution from talent agency to film- and television-production company, it was Wasserman who parlayed the control of a wide variety of entertainment and media products into a new type of Hollywood power base. There wasonly Washington left to conquer, and conquer it Wasserman did, quietly brokering alliances with Democratic and Republican administrations alike.
That Wasserman's reach extended from theunderworld to the White House only added to his mystique. Among his friends were Teamster boss Jimmy Hoffa, mob lawyer Sidney Korshak, and gangster Moe Dalitz-along with Presidents Johnson, Clinton, andespecially Reagan, who enjoyed a particularly close and mutually beneficial relationship with Wasserman. He was equally intimate with Hollywood royalty, from Bette Davis and Jimmy Stewart to Steven Spielberg, who began hiscareer at MCA and once described Wasserman's eyeglasses as looking like two giant movie screens.
The history of MCA is really the history of a revolution. Lew Wasserman ushered in the Hollywoodwe know today. He is the link between the old-school moguls with their ironclad studio contracts and the new industry defined by multimedia conglomerates, power agents, multimillionaire actors, and profit sharing. In thehands of Connie Bruck, the story of Lew Wasserman's rise to power takes on an almost Shakespearean scope. "When Hollywood Had a King" reveals the industry's greatest untold story: how astealthy, enterprising power broker became, for a time, Tinseltown's absolute monarch.
"From the Hardcover edition."
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