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Statistical Techniques in Business & Economics [With CDROM]
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This textbook introduces statistics to business and economics students through a clear, step-by-step method that avoids heavy mathematics. Each concept is explained in plain conversational language and reinforced with examples drawn from the business world that students will recognise from their own studies and careers. Self-review questions and cumulative exercises help learners check their understanding as they go, while guidance on spreadsheet and statistical software shows how to apply the methods to real data. This edition places greater weight on reading and explaining results, and it comes with an online assessment platform for practice and homework.
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