Cover of Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brandilluminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.

Audience
adult
Length
medium · 320 pages

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