The Art Of The Long View: Planning For The Future In An Uncertain World
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Planning for an unpredictable future requires more than projecting numbers forward. Peter Schwartz argues that the forces that shape our choices are often intangible, such as hopes, fears, beliefs and dreams, and that stories about possible futures, which he calls scenarios, are the best way to capture them. This book explains the scenario method, which was developed within Royal Dutch Shell, and shows how businesses can use it to build a strategic vision. Drawing on his own work with major institutions and companies, Schwartz offers practical techniques for organizations that want to prepare for what lies ahead. This edition adds a new guide to help readers apply the approach.
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