Cover of Au Contraire: Figuring Out the French

Au Contraire: Figuring Out the French

by Gilles Asselin, Ruth Mastron · 2000

+ Want to read

Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?

Subject
traveltravelMore like thisLess of thisself-helpself-helpMore like thisLess of this
Setting
FranceFranceMore like thisLess of this
Audience
adult
Length
medium · 308 pages

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