Cover of Satisfaction Guaranteed: The Making of the American Mass Market

Satisfaction Guaranteed: The Making of the American Mass Market

A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.

Audience
adult

Click a tag to see books like this one that share it. Point at it (on a phone, tap it) for less of it instead.

Read it? Sign in to help tag it.

Liked Satisfaction Guaranteed: The Making of the American Mass Market? Here’s where I’d start.

These suit anyone who liked Satisfaction Guaranteed: The Making of the American Mass Market. Sign in and mark a few books for picks shaped around your own taste.

  1. The Rise of Big Business, 1860-1920 Shares history, business, nonfiction
  2. The Taking of Getty Oil: Pennzoil, Texaco, and the Takeover Battle That Made History Shares history, nonfiction, business
  3. Engines of Change: A History of the American Dream in Fifteen Cars Shares nonfiction, history, business
  4. Cattle Kingdom: The Hidden History of the Cowboy West Shares history, nonfiction, business

“If you want more of the same (history), start with these.”

  1. Skygods, The Fall of Pan Am
  2. The Secret Symbols Of The Dollar Bill: A Closer Look At The Hidden Magic And Meaning Of The Money You Use Every Day
  3. Energy in world history
  4. Born Losers: A History of Failure in America

“Readers describe these the same way.”

  1. John F. Kennedy: The Inaugural Address
  2. Tales from the Workhouse
  3. Long Shadows: Truth, Lies and History
  4. Caligula: Divine Carnage: Atrocities of the Roman Emperors

“These start from a similar idea, even if they go somewhere else with it.”

  1. Marketing: An Introduction
  2. Scientific Advertising
  3. The End of Advertising as We Know It
  4. Culture as Weapon: Art and Marketing in the Age of Total Communication