The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers
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Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come Shares advertising, nonfiction, marketing
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Pandeymonium: Piyush Pandey On Advertising Shares advertising, nonfiction, marketing
“If you want more of the same (business), start with these.”
“If it was the advertising that hooked you, try one of these.”
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Then We Set His Hair On Fire
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
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Seducing Strangers: How to Use the Secrets of Advertising to Get Someone Somewhere to Do Something
