The Whole Brain Business Book: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals

If you think your business can't get any better, think again. Thanks to the power of Whole Brain(R) Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:

IDENTIFY how you and others prefer to think

IMPROVE your communication skills

INSPIRE creative thinking in yourself and others

INNOVATE faster and work more efficiently

IMPLEMENT changes throughout your organization

INCREASE productivity and beat the competition

Every business runs on thinking. This book gives you practical tools to assess others' mindsets and get more intentional about how you use your thinking—and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Bookshows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team—by putting your whole brain to work.

This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and "mind-hacks," you'll find Herrmann's timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you'll be able to work more effectively with others—and leverage the best thinking around—so you can avoid costly delays, missed opportunities, and other business risks. Using the book's point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work—and get brilliant results.

The Whole Brain Business Bookwill help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.