Cover of Marketing Research Essentials

Marketing Research Essentials

by Carl D. McDaniel, Roger H. Gates · 1995

+ Want to read

Marketing Research Essentials, 4th Editionis filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

Subject
businessbusinessMore like thisLess of this
Audience
adult
Length
long · 480 pages

Click a tag to see books like this one that share it. Point at it (on a phone, tap it) for less of it instead.

Read it? Sign in to help tag it.

BuyAmazonGoogle Books

BorrowOpen LibraryA library near you

MoreCompare prices

Liked Marketing Research Essentials? Here’s where I’d start.

These suit anyone who liked Marketing Research Essentials. Sign in and mark a few books for picks shaped around your own taste.

  1. Physics For Scientists And Engineers Paul A. Tipler, Gene P. Mosca · 1990 Shares textbooks
  2. Strategic Management: Concepts and Cases Fred R. David · 1969 Shares textbooks
  3. Public Speaking: An Audience-Centered Approach with Myspeechlab and Pearson Etext Steven A. Beebe, Susan J. Beebe · 1996 Shares textbooks
  4. The Longman Anthology of British Literature, Volume 2B: The Victorian Age (4th Edition) Heather Henderson, David Damrosch · 2009 Shares textbooks
See more recommendations →

“If you want more of the same (business), start with these.”

  1. Trading price action trading ranges Al Brooks · 2011
  2. Niche: Why the Market No Longer Favours the Mainstream. James Harkin James Harkin · 2011
  3. Accounting: The Basis for Business Decisions Robert F. Meigs, Walter B. Meigs · 1962
  4. Agents of change Barbara M. Bouldin · 1989

“If it was the textbooks that hooked you, try one of these.”

  1. The Media of Mass Communication John Vivian · 1990
  2. Perspectives from the Past, Volume 1: Primary Sources in Western Civilizations: From the Ancient Near East Through the Age of Absolutism James M. Brophy, John Robertson, Steven A. Epstein, Thomas M. Safley, Joshua Cole · 1998
  3. The Family: Diversity, Inequality, and Social Change Philip N Cohen · 2014
  4. Rock Music Styles: A History Katherine Charlton · 1989

“These start from a similar idea, even if they go somewhere else with it.”

  1. Marketing Research: An Applied Orientation Naresh K. Malhotra, SPSS SPSS · 1993
  2. Marketing Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Elnora Stuart · 1996
  3. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Bernd H. Schmitt · 1999
  4. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery · 2010

Report a problem