Cover of Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon

Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon

An insightful look at how Kmart's management destroyed the company

Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.

Read more

Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.

Audience
adult
Length
medium · 256 pages

Click a tag to see books like this one that share it. Point at it (on a phone, tap it) for less of it instead.

Read it? Sign in to help tag it.

Liked Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon? Here’s where I’d start.

These suit anyone who liked Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon. Sign in and mark a few books for picks shaped around your own taste.

  1. Opportunities in Retailing Careers Shares shopping, marketing, business economics
  2. Putting Auction Theory to Work Shares shopping, marketing, business economics
  3. Internet Shopping Yellow Pages, 2001 Shares shopping, marketing, business economics
  4. Plunkett's transportation, supply chain & logistics industry almanac 2011 Shares shopping, marketing, business economics

“If you want more of the same (business), start with these.”

  1. Marketing the museum
  2. Human resources management in the hospitality industry
  3. The restaurant
  4. The restaurant start-up guide

“If it was the marketing that hooked you, try one of these.”

  1. Wal-Mart World
  2. Shopper marketing
  3. New sales speak
  4. Just Ask a Woman

“These start from a similar idea, even if they go somewhere else with it.”

  1. Inside Home Depot
  2. Ten Deadly Marketing Sins: Signs and Solutions
  3. Marketing Management
  4. The Marketing Blueprint: Lessons to Market & Sell Anything