Wally Olins on Brand
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Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
Liked Wally Olins on Brand? Here’s where I’d start.
These suit anyone who liked Wally Olins on Brand. Sign in and mark a few books for picks shaped around your own taste.
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Emotional Branding: The New Paradigm for Connecting Brands to People Shares branding, marketing, business -
How Brands Become Icons: The Principles of Cultural Branding Shares branding, marketing, design -
The Advertising Concept Book Shares advertising, design, marketing -
Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand Shares branding, business, marketing
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
