The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
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Many people have wished for a company of their own but let fear, doubt and uncertainty hold them back. This book follows three partners over roughly twenty months of correspondence, mostly by fax, as they wrestle with their anxieties and work toward a successful start-up. Mel and Patricia Ziegler, who had helped found the clothing chain Banana Republic, write alongside their new partner Bill Rosenzweig. Their letters record the ups and downs of building something: devising a product, shaping a plan and forming a working partnership.
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The collection also includes the business plan the partners used to raise money, so readers can see the practical side of the venture alongside its emotional struggles. Throughout, the aim is to show how a company can reflect its founders' values and their real financial circumstances.
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