The New Industrial State
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With searing wit & incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The USA is no longer a free-enterprise society, he argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand to create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality thru an uninterrupted stream of earnings. 1st published in 1967, The New Industrial Statecontinues to resonate today.
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