Cover of Mental Models: Aligning Design Strategy with Human Behavior

Mental Models: Aligning Design Strategy with Human Behavior

by Indi Young · 2008

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There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Subject
businessbusinessMore like thisLess of thispsychologypsychologyMore like thisLess of thisself-helpself-helpMore like thisLess of this
Themes
workworkMore like thisLess of thistechnologytechnologyMore like thisLess of thiscreativitycreativityMore like thisLess of this
Audience
adult
Length
medium · 299 pages

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