Content Strategy for the Web
Sign in to keep track of books you’ve read and want to read.
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Read more
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities
"
Liked Content Strategy for the Web? Here’s where I’d start.
These suit anyone who liked Content Strategy for the Web. Sign in and mark a few books for picks shaped around your own taste.
-
The Elements of Content Strategy Shares content strategy, design, ux -
Clout: The Art and Science of Influential Web Content Shares content strategy, ux, work -
Letting Go of the Words: Writing Web Content that Works Shares ux, content strategy, web design -
Content Strategy for Mobile Shares ux, content strategy, design
“People who read Content Strategy for the Web tend to reach for these next.”
“If you want more of the same (business about work), start with these.”
“If it was the content strategy that hooked you, try one of these.”
“These start from a similar idea, even if they go somewhere else with it.”
- Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience
-
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
-
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business