The Art of Choosing
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Liked The Art of Choosing? Here’s where I’d start.
These suit anyone who liked The Art of Choosing. Sign in and mark a few books for picks shaped around your own taste.
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Redirect: The Surprising New Science of Psychological Change Shares psychology, nonfiction, self-help -
Sway: The Irresistible Pull of Irrational Behavior Shares psychology, nonfiction, business -
Out of Character: Surprising Truths About the Liar, Cheat, Sinner (and Saint) Lurking in All of Us Shares psychology, nonfiction, self-help -
Blind Spots: Why Smart People Do Dumb Things Shares psychology, nonfiction, self-help
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The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
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Me, Myself, and Us: The Science of Personality and the Art of Well-Being
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The Lucifer Effect: Understanding How Good People Turn Evil
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Healing the Angry Brain: How Understanding the Way Your Brain Works Can Help You Control Anger and Aggression
