Hegarty on Advertising
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What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertisingcontains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
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The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Liked Hegarty on Advertising? Here’s where I’d start.
These suit anyone who liked Hegarty on Advertising. Sign in and mark a few books for picks shaped around your own taste.
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century Shares advertising, business, design -
Truth, Lies, and Advertising: The Art of Account Planning Shares advertising, marketing, business -
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising Shares advertising, marketing -
Advertising: Concept and Copy Shares advertising, marketing, business
“People who read Hegarty on Advertising tend to reach for these next.”
“If you want more of the same (business about art), start with these.”
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
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Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers
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Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovations
