The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Turn the power of mass collaboration into business results. As a leader, it's your job to maximize the talent, energy, and creativity of your employees while also engaging your customers and meeting your business goals. Today's increased collaboration, fueled by social media technology, already links employees and customers and generates value for Web-savvy companies. How can you capitalize on the collaborative power of social media? In The Social Organization, Anthony Bradley and Mark McDonald — leading experts in the area of social media at Gartner — show how to turn ad hoc collaboration into a disciplined strategy that achieves key business goals. When it comes to leveraging social media, the most successful companies use methods and practices that both foster and capitalize on customers' and employees' collective intelligence and ingenuity. The authors share insights from their study of more than four hundred organizations around the world — including Xilinx, Ford Motor Company, and CEMEX — that have used social technologies to achieve successes that would have been unimaginable only a few years ago. - Jacket flap.