The Founder′s Dilemmas - Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)

Early choices can determine whether a new company survives, and this book looks at the decisions founders face at the start. Noam Wasserman draws on a decade of research, including data gathered from close to ten thousand entrepreneurs, to map the traps that trip up founders. He also tells the stories behind well-known companies, including the early years of Twitter and Pandora, to show how their founders handled those moments. The aim is to help founders spot the pitfalls before they become fatal, so they can plan around them. Written for people building a business as well as those who advise them, the book treats the startup journey as a series of dilemmas, each with consequences that follow the company for years.