Great Leads: The Six Easiest Ways To Start Any Sales Message
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Great Leads is a practical guide to writing the opening lines of sales letters, advertisements and other direct-response copy. The authors argue that the first few sentences decide whether a prospect keeps reading, and they set out six proven approaches for launching any sales message. Each approach is explained with examples and advice on when it works best, making the book a handy reference for marketers, copywriters and anyone who needs to persuade readers in print or online.
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