The Connected Company
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The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.
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To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.
Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.
Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they're doing, how they're doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today's ever-changing global marketplace.
Liked The Connected Company? Here’s where I’d start.
These suit anyone who liked The Connected Company. Sign in and mark a few books for picks shaped around your own taste.
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The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action Shares business, management, leadership -
The Leader′s Guide to Radical Management: Reinventing the Workplace for the 21st Century Shares business, management, leadership -
The Truth About Managing People...And Nothing But the Truth Shares business, management, leadership -
Reengineering the Corporation: A Manifesto for Business Revolution Shares business, management, nonfiction
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“If you want more of the same (business about work), start with these.”
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The Founder’s Mentality: How to Overcome the Predictable Crises of Growth
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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
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The Alliance: Managing Talent in the Networked Age
“If it was the management that hooked you, try one of these.”
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Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power
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Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way
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Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
- HBR Guide to Project Management (HBR Guide Series)
