HBR's 10 Must Reads on Strategic Marketing
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NEW from the bestselling HBR's 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.
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If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Reviewarchive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
* Figure out what business you're reallyin
* Create products that perform the jobs people need to get done
* Get a bird's-eye view of your brand's strengths and weaknesses
* Tap a market that's larger than China and India combined
* Deliver superior value to your B2B customers
* End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR's 10 Must Reads: The Essentials
HBR's 10 Must Reads on Communication
HBR's 10 Must Reads on Collaboration
HBR's 10 Must Reads on Innovation
HBR's 10 Must Reads on Leadership
HBR's 10 Must Reads on Making Smart Decisions
HBR's 10 Must Reads on Managing Yourself
HBR's 10 Must Reads on Teams
Liked HBR's 10 Must Reads on Strategic Marketing? Here’s where I’d start.
These suit anyone who liked HBR's 10 Must Reads on Strategic Marketing. Sign in and mark a few books for picks shaped around your own taste.
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Tilt: Shifting Your Strategy from Products to Customers Shares business, marketing, strategy -
The Open Organization: Igniting Passion and Performance Shares business, management, work -
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Shares marketing, business, nonfiction -
Converge: Transforming Business at the Intersection of Marketing and Technology Shares business, marketing, strategy
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Start Your Own Business: The Only Startup Book You'll Ever Need
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
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The Partnership Charter: How To Start Out Right With Your New Business Partnership
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Gonzo Marketing: Winning Through Worst Practices
