Make your Idea Matter
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Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story.
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It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
Liked Make your Idea Matter? Here’s where I’d start.
These suit anyone who liked Make your Idea Matter. Sign in and mark a few books for picks shaped around your own taste.
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Shares business, marketing, nonfiction -
Youtility: Why Smart Marketing Is about Help Not Hype Shares marketing, business, nonfiction -
Tilt: Shifting Your Strategy from Products to Customers Shares business, marketing, nonfiction -
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Shares marketing, business, nonfiction
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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Velocity: The Seven New Laws for a World Gone Digital
