The Social Media Industries
Sign in to keep track of books you’ve read and want to read.
This volume examines how social media is evolving as an industryit is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:
Read more
Business models found among the social media industries and social media as a form of marketing.
Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
Discussions of ethics and privacy as applied to the area of social media.
An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.
Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Liked The Social Media Industries? Here’s where I’d start.
These suit anyone who liked The Social Media Industries. Sign in and mark a few books for picks shaped around your own taste.
-
The Second Life business builder Shares internet industry, internet marketing, electronic commerce -
The Geography of the Internet Industry Shares internet industry, electronic commerce, internet -
Uberworked and Underpaid Shares internet industry, electronic commerce, social media -
Advances in electronic marketing Shares internet marketing, electronic commerce, internet
